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“I very frequently get the question: What's going to change in the next 10 years? And that is a very interesting question; it's a very common one. I almost never get the question: 'What's not going to change in the next 10 years?' And I submit to you that that second question is actually the more important of the two -- because you can build a business strategy around the things that are stable in time." - Jeff Bezos
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The most ironic thing about a marketing agency, is they are usually poor at their own marketing and we were no different. Through using Tony Hall as an external lead generator left us safe in the knowledge someone was representing our business that knew the industry and could talk with authority. As a result, not only did we end up with our own strategic marketing plan that Tony helped formulate, but we got to sit in front of businesses we simply wouldn’t have without Tony’s input.